Canva resize image12/31/2023 To start, type a keyword or two into the search bar, and choose from any of the photos or illustrations - that means no more Google image searches. Using Canva’s built-in media library, we’ll look for a picture of a cute kitten to catch people’s attention - and hearts. And since we want our pet adoption fair to get a lot of engagement on social media, like comments and shares, we have to include the right kind of visuals in its promotion. Visual content is 40X more likely to get shared on social media than other types of content. 3) Find the right visuals to go with your post using Canva’s built-in photo library. In the next steps, we’ll show you how to edit this template using Canva’s drag and drop design tools. With these templates, you don't have to create your content from scratch, or hire a professional designer just to create your day-to-day graphics.įor our animal shelter example, we’ll start with this social media graphic template: For many creative professionals, from writers to designers, starting with a blank canvas can be one of the biggest challenges. Keep in mind that these templates are meant to be your springboard to start designing. Plus, each one is already optimized in the right dimensions for things like banners, headers, and cover photos for specific sites like Facebook, Twitter or LinkedIn. For example, you can choose between templates for posters and or presentations, based on the content marketing strategy your formulated in the previous step. The templates page is arranged into categories - types of content - and subcategories for themes or topics. 2) Browse the templates library to find and create the right content.Ĭanva has a collection of specific, professional templates for a wide variety of content. In this instance, we want to create a post to share on Facebook, Twitter, Pinterest, and Instagram, and a visual that would work as a poster to print and display locally. While we don't think you have to go through the whole process of creating Gantt charts and editorial calendars - though they can keep you organized - it's important to identify your content goals, and the platforms that will best suit them.įor the animal shelter’s weekend adoption event, the primary purpose is to let people - like social media followers - know about the event, and make them want to share it on social media. 8 Steps for Creating Visual Content With Canva 1) Begin with a content marketing strategy. Using an animal shelter's promotion of its weekend adoption fair as an example, we'll guide you through the eight steps of creating visual content with these tools and templates. That's why we put together this walkthrough of how visual marketers - at any knowledge level - can use Canva. Even better, it comes equipped with a collection of templates that can be applied to a number of different industries.īut whether you're creating a Facebook banner for your retail store, or an infographic for your law firm, you might wonder where you should begin with Canva. But Canva combines all these editing and publishing tools - plus a comprehensive image library - in one online design platform. It might seem like you need myriad resources to create just one custom graphic: Photoshop to edit an image, InDesign to lay it out, VSCO for filters, and a multitude of stock photo sites. It's time-consuming and requires multiple tools. Admittedly, following that advice is easier said than done. Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it's gone to “here to stay.” After all, articles with an image once every 75-100 words tend to get 2X social shares than articles with fewer images.īut in the previous article, Kawasaki - chief evangelist for Canva, a remarkably simple online platform for graphic design - stressed the importance of including shareable images in blog posts, and regularly creating custom, relevant visual content for Pinterest, Twitter, Facebook, and Instagram posts.
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